Make most of GSF by reading our five tips for the exhibitors

Market your brand and product on the show floor

  • Be memorable: Pay attention to your booth design, making sure your booth reflects your brand, showcases what you do and highlights how working with you benefits customers

  • Invitations: Arrange meetings with key customers or prospects 4-6 weeks ahead of the show with your booth number and invite them to the show with your complimentary 6 VIP trade show passes that come with your booth

  • Sampling & Prizes: Get your product into the hands of decision makers! Drive traffic at your booth with a Contest/Giveaway. Be creative

  • Show Offers: Create a reason for attendees to buy at your booth with one-time show specials such as in-ad coupons, unique merchandising packs, reduced minimums, or free shipping to name a few

Mingle with as many retailers as you can

  • Engage visitors: Proactively seeking opportunities to speak with retailers is fundamental to a successful GSF. Put your sales pitch to the ultimate test and have a mix of sales and senior management people available to talk to retailers at the show

  •  Be Seen: Attend the networking events, speaking sessions, and workshops—many of which are FREE! Take a look at the full agenda for the conference and trade show

  •  Register early: Register Now and save $ for the events that are right for you

  •  Get Social: Use #GSFSHOW18 on social media to promote your products and drive traffic to your booth

  •  Capture leads: Collect business cards or use the show’s lead retrieval solution to scan attendee badges and capture sales leads. Remember to keep notes on what kind of follow-up the person wants

Maximize your brand presence and ROI with trade show extras

  • New Product Showcase – Your products are displayed at the entrance of the show

  • Retailer Connect Meetings – Speed 1-on-1 meetings with retailers for a chance to get listed on grocery shelves

  • Sponsorships: Advertising and sponsorship elements will provide additional visibility for your business. More info: Joe Sawaged at

Maintain contacts with retailers you meet

  • Connect: Get contacts into your database and send follow-up within 24 hours – make sure not to delay this essential step!

  • Follow up: Send out an email to prospects and existing customers with photos from the show detailing events.

Member discount

  • Being a member pays: Become a member of the Canadian Federation of Independent Grocers to enjoy added benefits, industry advocacy and trade show discounts. Learn more

  •  Re book your booth for next year to take advantage of even more discounts and continue to grow your business.